w_bojakowski

I am a communication and language scholar, currently serving as an assistant professor at the Faculty of Social Communication and Media, University of Wrocław. My work focuses on communication in its broadest sense, with particular interest in discourse analysis, market and trend research, and brand communication. I also engage in the design of information, research processes, and communication strategies. My publications explore what contemporary brands reveal about society, and I have been researching the construction and use of expert knowledge for many years.